Technical Expertise:
|
- Can edit and produce audio/radio content in different recording environments:
Using ProTools, Reason, Adobe Audition, BE AudioVault, Mackie and Radio Systems products
- Ability to deliver multi-media projects from initial idea to finished product:
Using HTML, MS Database Projects, FileMaker, Publisher, PowerPoint and other programs
- Expert in standard office communications software:
Using Windows 98/2000/Vista, MS Office 2000, Outlook, MS Access Database and other programs
|
Professional Experience: |
Music Website Manager/Online Entertainment Marketing/Mobile Marketing
DecentXposure, LLC., Edgewater, NJ May 2007- Oct 2008
- Responsible for the creative design, development, implementation and management of www.DecentX.com
- Monitor web traffic, the development of web content; assigns and directs work of in-house and freelance employees
- Research competitive music/entertainment websites and online marketing outlets
- Primary contact with record labels and music entertainment publicists for business development
- Responsible for writing content including reviews, interviews, music news and features
- Write proposals for online marketing campaigns and promotional pitches for clients including Lifetime, Blender, Maxim, Fuse, Madison Square Garden, and MTV2
- Responsible for creative implementation of mobile marketing campaigns from initial idea to launch
- Management of mobile marketing campaigns including SMS text messaging, Podcasting, online contests, mobile social networks and polling
|
|
Radio Producer/On-Air Personality/Music, PSA & Production Director/Social Coordinator
WPSC 88.7FM, Wayne, New Jersey Sep 2004 – present
- Producer for morning drive show The Morning Blend with duties including booking guests, keeping current with music and entertainment trends, writing and editing hour to hour content.
- Co-Host morning drive show conducting over 50 on-air interviews
- Produced Saturday night Indie Rock show
- Made contacts and tracked music with College Radio Promoters
- Efficiently logged transmitter readings, play lists, programming and conducted EAS tests.
- Directed, produced, recorded and edited station linkers, promos, bumpers and sweepers.
- Coordinate, organize and be the main contact for station-run events
- Maintained database of local media mediums for press release distribution and promotion
|
|
Artist Management
Band Management, Parsippany, New Jersey Jan 2007- present
- Networked with Record Label A&R contacts and ran online marketing campaigns
- Directed mass mailings of press kits and was main liaison between industry contacts and band
|
|
Contributing Writer
Treblezine.com Mar 2007- present
- Responsible for having knowledge of current music releases and writing album reviews
- Contribute to website’s columns and features.
|
Education:
|
William Paterson University, Wayne, New Jersey
2007 BA In Communications with a Concentration in Radio Broadcasting/Audio Production
Cumulative GPA: 3.71; Dean’s List Recipient. Magna Cum Laude
|
Honors & Achievements: |
- Inducted into Communications Honor Society Lambda Pi Eta in the Beta Xi Chapter (2007)
- National Student Exchange participant (Fall 2006 Semester)
- Co-editor of Pride Guide (for GAAMC) (2004,2005,2006,2007)
- Jammin’ (Music Television Show) Crew (Fall 2004)
|
References available on request
nikki@nikkimarra.com
|